Behind the Brand
About Theodora & Callum
Theodora & Callum is the latest collaboration between acclaimed fashion luminary Stefani Greenfield and entertainment producer Desiree Gruber.
Born out of a love for collecting beautiful things from all over the world, Theodora & Callum is an accessories-based line featuring scarves, dresses, tops, pants and caftans inspired by their travels. Drawing inspiration from Morocco, Bali, Turkey, India and the Mediterranean, as well as the bon vivant mentality of the late 60’s and early 70’s European jet-set, each style feels as if it has been discovered in a far-off locale.
The scarves are a true embodiment of the spirit of Theodora & Callum – eclectic, unique prints and exotic colors that are timeless and equally as versatile worn on the body, draped over a table, or framed on a wall.
The dresses, tops, pants and caftans take any look from beach to street adding bold prints and vibrant colors. We take the challenge out of styling with these easy-to-wear versatile pieces.
Named for Greenfield’s daughter and Gruber’s son, Theodora & Callum is a highly personal collection but the freedom of expression it will impart on its wearers is to each their own.
“We think of Theodora & Callum as a creative factory,” states Greenfield. “It’s not about chasing trends. The collection will always consist of items that we both love to wear and want to share. There are no limitations to the evolution of the brand. That’s why we named it after our children. For them every day is a new journey.”
About Stefani Greenfield & Desiree Gruber
Stefani Greenfield co-founded the internationally acclaimed SCOOP NYC stores and is credited for pioneering a new way for consumers to shop at retail with her trailblazing merchandising concept -"The Ultimate Closet". In 2013 she launched MY NEXT ACT, a global consulting company focused on the creation, ideation and "storytelling" of brands.
Desiree Gruber is the Founder and CEO of the multimedia production company, Full Picture. Over the past two decades she has been instrumental in building some of the world’s most prestigious brands such as Victoria’s Secret as well as guiding the careers of high-profile personalities including Heidi Klum. She is the Co-Creator and Executive Producer of the Peabody Award-winning and Emmy-nominated series Project Runway.