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Creative Factory

When conceptualizing Theodora & Callum, we envisioned a brand that would serve as our Creative Factory. We draw inspiration from places we’ve been or would like to go – people we love, or wish to know. Join us on our journey.


Theodora & Callum's Creative Director, Danielle de Marne, illustrates five fun ways to tie spring scarves like a celebrity on Sports Illustrated model Jessica Pérez.

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Essie Weingarten, president and founder of Essie Cosmetics, Ltd., is a beauty industry icon. In 1981, Essie combined her passion for nails and fashion, found a chemist, made 12 nail polish shades and began Essie cosmetics. She took the shades to Las Vegas and dropped samples off at all the hotels and salons – when she returned home to New York, the calls began to filter in. Nail techs praised the flawless coverage along with Essie’s outstanding durability, chip-resistant formula and whimsical names. These qualities appealed not only to nail professionals, but also to consumers. Some of Essie’s clients include Madonna, Jennifer Lopez, Carolina Herrera, Eva Longoria, Julia Roberts, Salma Hayek, Heidi Klum, Sharon Stone, Julianne Moore, Mariah Carey, Nicole Kidman, Renee Zellweger and Naomi Campbell.

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We are always seeking new inspiration for our style journey--so we polled our favorite industry pioneers, tastemakers, and our own style ambassadors to find out what inspires their daily lives. From Sesame Street to suggestive Romance Novels—we have created a compilation of some of the most memorable answers from our favorite T&C fans. Enjoy!

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For over two decades, Frédéric Fekkai has impacted the international beauty landscape with his European élan and entrepreneurial vision. Born in Aix-en-Provence, France, Fekkai rose through the beauty ranks and by 1989, caught the attention of Bergdorf Goodman and designed it’s Frédéric Fekkai Beauty Center. Today, Fekkai operates seven salons in New York, L.A., Dallas, Greenwich, and Palm Beach and has expanded his business with scientifically advanced products to rejuvenate different hair types that are sold in over 40 countries around the world. Frédéric is also involved in numerous philanthropic initiatives, including efforts to support women, children, breast cancer research, and victims of domestic violence.

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For 25 years, Dr. Patricia Wexler, the acclaimed dermatological surgeon featured in New York Magazine's “Best Doctors” issues, has refinished, refined, and reshaped the faces and bodies of over 15,000 individuals who rely on her cutting-edge expertise and honest, straight-forward approach. Because of her innovation she has a loyal following of patients including Royalty, A-list celebrities, Fashion Designers, Musicians, and artists. As a pioneer in the field of dermatology and dermatologic surgery, Dr. Wexler is a published author of medical research and has appeared on national television shows including NBC’s The Today Show, ABC’s The View, The Oprah Winfrey Show and 20/20. She is also regularly featured as the advising skin care authority in the pages of the most high profile national magazines.


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Celerie Kemble’s childhood was in many ways a design tutorial spent around construction sites, antique stores, and in the unique homes designed by her mother and founder of Kemble Interiors, Mimi McMakin. A graduate of Harvard, Celerie worked briefly in film production before succumbing to what she calls a compulsion for design and the creation of thoughtful interiors that “put the person in the place.” Partnered with her mother in Palm Beach, Celerie established a design office in New York City and has spent the past fifteen years cultivating a portfolio of much publicized residential and commercial interiors that are as unique and diverse as her international cliente.


Celerie published her first monograph Celerie Kemble: To Your Taste in 2008 and most recently authored Black & White (And a Bit in Between), which was released on November 1, 2011. Celerie recently appeared in J.Crew's ‘Real Women’ ads and alongside industry leaders in Benjamin Moore’s ‘Experts’ campaign. She has also created to-the-trade fabrics with F. Schumacher as well as faux leather and technical surfaces with Valley Forge. A collection of floorcoverings with Merida Meridian will be introduced this spring, followed by the debut collection of wallcoverings for F. Schumacher & Co. in August 2012.

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Kerry Washington is a versatile and fearless actress who has built an impressive list of credits in a relatively short amount of time. Originally from The Bronx, New York, Washington is a graduate of The Spence School. In 1998, she graduated Magna Cum Laude and Phi Beta Kappa from The George Washington University. In 2005, Washington won “Outstanding Actress in Motion Picture” for Ray at the NAACP Image Awards and was also nominated for “Outstanding Supporting Actress in a Motion Picture” for The Last King of Scotland, The Dead Girl, and Lakeview Terrace in 2007. She can currently be seen opposite Eddie Murphy in Paramount’s A Thousand Words and next month, Kerry is set to star in Shonda Rhime’s ABC drama Scandal, which airs on April 5th.


Washington is an active member of the V-Counsel, an esteemed group of advisors to V-Day, the global movement to end violence against women and girls. She also is on the board of a non-profit arts and education group, Voices of a People's History, which uses live performance and educational programs to illuminate the primary source material that inspired the book, "Voices of a People's History of the United States." In November of 2009, Washington was appointed by President Barack Obama to the President’s Committee on the Arts and Humanities.

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