Any discussion of modern fashion inevitably leads to Cameron Silver. Since he opened the doors of his Melrose Avenue vintage salon, Decades, in 1997, the dress code in Los Angeles has irrevocably changed due, in large part, to Silver exhorting his frequently-photographed, trendsetting clientele to “dress up!”

Ever one to do the unexpected, Silver, with his business partner and muse Angelique Soave, announced a new venture in summer 2010 – Decades Denim. With sleek yet functional designs, Decades Denim reflects the same respect Silver has for collectible 20th century fashion, and translates his incredible sense of style and knowledge of fashion history to create a line that is both timeless and on-trend.

Silver also owns Decadestwo. The offerings are all 21st century consignments, many from the current season. Silver and his business partner in Decadestwo, Christos Garkinos, have racked up accolades for their innovative concept, including being named “Retailer of the Year” at the 2006 LA Fashion Awards.

Treasure: My family
Quote: “Ask not what your country can do for you—ask what you can do for your country.” - John F. Kennedy
Escape: My bed
Vacation: Lacoste in Provence
Inspiration: Baron de Rede
Movie: Sunset Boulevard
Childhood memory: Visiting Machu Picchu when I was three
Work of Art: “The Lady of Shalott”
Song: “Eine kleine Sehnsucht” by Friedrich Hollaender
Designer: Halston
Misconception (about you): That I am a fancy pants
Guilty Pleasure: Bad TV
Junk Food: Abba-Zaba bar
Youth Remedy: Erno Laszlo Transphuse
De-Stress Mechanism: Hiking
Cocktail: Negroni
Party: The Party of the Year for the Costume Institute of the Metropolitan Museum of Art
Hangover Remedy: Vitamin C
Pals: It takes a village
Crush: Changes daily
Lipstick + Nail Color: Au natural, baby
TV Show: I Love Lucy
Menu: Never order off a menu
Restaurant: La Scala