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Contest Rules

The THEODORA & CALLUM Battle for your School Spirit (the "Sweepstakes") begins at 7:00:00 am Pacific Time ("PT") on 10/12/2011 and ends at 2:00:00 pm PT on 10/19/2011 (the "Sweepstakes Period"). At the end of the Sweepstakes Period, ONE (1) potential prize winner will be selected in a random drawing (the "random drawing"), which will be held on or about 10/19/2011, from among all eligible entries received throughout the Sweepstakes Period.

Wildfire Terms and Conditions of Use

Last Updated: September 17, 2011

Wildfire Interactive, Inc. (“Wildfire,” “we” or “us”) provides this website (in these terms we call this site and any successor websites, and any software provided by Wildfire for use with the site, the “Site”) to you subject to these terms and conditions of use (“Terms” or “Agreement”). Please read these Terms carefully before using the Site. By accessing, using, or by merely browsing the Site you agree to be legally bound by these Terms and all terms, policies and guidelines incorporated by reference in these Terms. If you do not agree with these Terms in their entirety, you may not use the Site. In these Terms, our customers and any person to whom customers give access to their Wildfire account are called “Subscribers.” Wildfire customers offering promotions via the Site are called “Sponsors” and individuals who participate in promotions via the Site are called “Entrants.” In these Terms users of the Site, whether they are Subscribers, Sponsors, Entrants, members of the Wildfire forum, people who post comments on the Wildfire blog, or casual browsers of the Site, are called “Users.” This Site is not intended to be used by children. Users must be at least thirteen (13) years of age to use this Site. Subscribers and Sponsors must be at least eighteen (18) years of age to create a Wildfire account. Wildfire reserves the right to change or modify any of the terms and conditions contained in these Terms, or any policy or guideline of the Site, at any time and in its sole discretion. If we do so, we will notify you at the email address you provide in your registration information or by other means identified in these Terms. If you do not agree with the changes, you can cancel your account with us without further obligation, except any amount due if applicable. Unless otherwise specified, any changes or modifications will be effective immediately upon posting of the revisions on the Site, and your continued use of the Site after such time will constitute your acceptance of such changes or modifications. You should from time to time review the Terms and any policies and documents incorporated in them to understand the terms and conditions that apply to your use of the Site. The Terms will always show the ‘last updated’ date at the top. If you do not agree to any amended Terms, you must stop using the Site. If you have any questions about the Terms, please email us at help@wildfireapp.com.

1. Privacy Policy

Please refer to the Wildfire Privacy Policy, available at http://www.wildfireapp.com/buzz/privacy_policy for information on how Wildfire collects, uses, and discloses personally identifiable information from its users. By using the Site you agree to our use, collection and disclosure of personally identifiable information in accordance with our Privacy Policy.

2. Registration Data; Account Security

If you register for an account on the Site, you agree to (a) provide accurate, current and complete information as may be prompted by any registration forms on the Site (“Registration Data”); (b) maintain the security of your password; (c) maintain and promptly update the Registration Data, and any other information you provide to Wildfire, and to keep Registration Data accurate, current and complete; and (d) accept all risks of unauthorized access to the Registration Data and any other information you provide to Wildfire. You are responsible for all activity on your Wildfire account, and for all charges incurred by your Wildfire account.

3. Fees; Charges; Taxes

Fees and any other charges for the use of the Site are described on the Site at: http://www.wildfireapp.com/pricing. Fees may change from time to time. If we change them, we will give you at least 30 days’ notice before implementing the change. If they do change, your continued use of the Site after the change indicates your agreement with the new fees and charges after the effective date of the change. Any change to fees and other charges will not be applicable to the billing period in which the change occurs. You are responsible for all taxes applicable to the fees, if any, in any applicable jurisdiction.

Fees paid to Wildfire for products and service offered on the Site, unless otherwise specified in writing, are non-refundable. If your use of the Site is terminated by us because of your breach of these Terms, we will retain fees and charges paid by you for your use of the Site. If we terminate your use of the Site for any reason other than your breach of these Terms, we will refund your subscription fee on a pro rata basis.

4. Ownership, Copyright and Trademarks

In these Terms the content on the Site, including all information, data, logos, marks, designs, graphics, pictures, sound files, other files, and their selection and arrangement, is called “Content.” Content provided by Users is called “User Content.” User Content remains the property of the User. Wildfire’s rights to User Content are limited to the limited licenses granted in Section 5 and Section 16 of these Terms. Other than User Content, the Site, all Content and all software available on the Site or used to create and operate the Site is the property of Wildfire or its licensors, and is protected by United States and international copyright and intellectual property laws, and all rights to the Site, the Content and software are expressly reserved. All trademarks, registered trademarks, product names and company names or logos mentioned in the Site are the property of their respective owners. Reference to any products, services, processes or other information, by trade name, trademark, manufacturer, supplier or otherwise does not constitute or imply endorsement, sponsorship or recommendation thereof by Wildfire. Wildfire collects certain information and data during the normal operation of the Site. The information and data collected through the operation of the Site is the property of Wildfire unless Wildfire has agreed to collect information and data on behalf of a Subscriber. Any agreement by Wildfire to collect information and data on behalf of a Subscriber must be memorialized in a Master Services Agreement. In the event of conflict or inconsistency between any of the provisions of this Agreement and the Master Services Agreement, the Master Services Agreement shall be given precedence. Your User Content is your responsibility. We have no responsibility or liability for it, or for any loss or damage your User Content may cause to you or other people. Although we have no obligation to do so, we have the absolute discretion to remove any User Content posted or stored on the Site, and we may do this at any time and for any reason. You are solely responsible for maintaining copies of and replacing any User Content you post or store on the Site.

5. Limited License of Your User Content to Wildfire

We do not claim any ownership interest in your User Content, but we do need the right to use your User Content to the extent necessary to operate the Site, and provide the services provided by the Site, now and in the future. For example, if a Subscriber requests that we collect certain information or data on its behalf, we require your permission and license to use the information or data in the operation of the Site. Also, if you post an image utilizing the promotion builder application, we need your license to display that User Content on the Site. Therefore, by posting or distributing User Content, or permitting the collection of information or data by Wildfire, you (a) grant Wildfire and its affiliates and subsidiaries a non-exclusive, royalty-free, transferable right to use, display, perform, reproduce, distribute, publish, modify, adapt, translate, and create derivative works from such User Content on the Site, in the manner in and for the purposes for which the Site uses such User Content; (b) represent and warrant that (i) you own and control all of the rights to the User Content, information and data that you post and permit us to collect, or you otherwise have the lawful right to collect, post and distribute that User Content, information and data to or through the Site; and (ii) the use and posting or other transmission of such User Content does not violate these Terms and will not violate any rights of or cause injury to any person or entity. If your User Content is intended for the use of other Users or third-parties, you also grant us and our affiliates and subsidiaries a non-exclusive, royalty-free, transferable right to sublicense such User Content to such Users or third-parties for their use in connection with their use of the Site, as described in this Section. These licenses from you are non-exclusive because you have the right to use your User Content elsewhere. They are royalty-free because we are not required to pay you for the use of your User Content on the Site. And they are transferable because we need the right to transfer these licenses to any successor operator of the Site. Our rights to “modify, adapt, translate, and create derivative works from” are necessary because the normal operation of the Site does this to your User Content when it processes it for use in the Site.

6. Our Limited License of Content to You

Wildfire grants you a limited, revocable, non-exclusive, license to access the Site and to view, copy and print the portions of the Content available to you on the Site. Such license is subject to these Terms, and specifically conditioned upon the following: (i) you may only view, copy and print such portions of the Content for your own use; (ii) you may not modify or otherwise make derivative works of the Site or the Content, or reproduce, distribute or display the Site or any Content (except for page caching) except as expressly permitted in these Terms; (iii) you may not remove or modify any copyright, trademark, or other proprietary notices that have been placed in the Content; (iv) you may not use any data mining, robots or similar data gathering or extraction methods; and (v) you may not use the Site or the Content other than for its intended purpose. Except as expressly permitted above, any use of any portion of the Content without the prior written permission of its owner is strictly prohibited and will terminate the license granted in this Section, this Agreement and your account with us. Any such unauthorized use may also violate applicable laws, including without limitation copyright and trademark laws. Unless explicitly stated herein, nothing in these Terms may be construed as conferring any license to intellectual property rights, whether by estoppel, implication or otherwise. The license in this Section is revocable by Wildfire at any time. You represent and warrant that your use of the Site and the Content will be consistent with this license and will not infringe or violate the rights of any other party or breach any contract or legal duty to any other parties, or violate any applicable law. To request permission for uses of Content not included in this license, you may contact Wildfire at the address identified at the bottom of these Terms.

7. Infringement Claims; Repeat Infringers

Wildfire will process and investigate proper notices of alleged copyright or other intellectual property infringement related to material on its websites or servers and will respond appropriately, following the guidelines of the Online Copyright Infringement Liability Limitation Act and other applicable intellectual property laws. Where appropriate, and regardless of the merits of the alleged infringement, our response may include removing or disabling access to material claimed to be the subject of infringing activity. If we remove or disable access in response to such a notice, we may notify the owner or administrator of the affected site or content so that he or she can make a counter notification. Wildfire will, following appropriate investigation, terminate or disable access by repeat infringers. Claims of alleged copyright or other intellectual property infringement must be in writing and directed to Wildfire's designated agent. Wildfire's Designate agent may be contacted at: Infringement Claim Designated Agent Wildfire Interactive, Inc. 1600 Seaport Blvd., Suite 500 Redwood City, CA 94063 accounting@wildfireapp.comMisrepresentations made in your notice regarding whether material or activity is infringing may expose you to liability for damages (including costs and attorneys' fees). Accordingly, if you are not sure whether material available online infringes your copyright, we suggest that you first contact an attorney.

8. Use of Interactive Areas and the Site

The Site may contain interactive areas including interactive advertising and promotion areas, discussion forums, bulletin boards, review services or other forums in which you or third-parties may post content, messages, reviews or other materials on the Site (“Interactive Areas”). You are solely responsible for your use of such Interactive Areas and use them at your own risk. User Content submitted to any public area of the Site will be considered non-confidential. By using any Interactive Areas, you expressly agree not to post, upload to, transmit, distribute, store, create or otherwise publish through the Site any of the following: 1. Any message, data, information, text, music, sound, photos, graphics, code or other material that is unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable; 2. Content that would constitute, encourage or provide instructions for a criminal offense, violate the rights of any party, or that would otherwise create liability or violate any local, state, national or international law; 3. Content that may infringe any patent, trademark, trade secret, copyright or other intellectual or proprietary right of any party; 4. Content that impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity; 5. Unsolicited promotions, political campaigning, advertising or solicitations; 6. Private information of any third-party, including, without limitation, addresses, phone numbers, email addresses and credit card numbers, unless that third-party has expressly consented to such use; 7. Viruses, corrupted data or other harmful, disruptive or destructive files; 8. Promotion entries or Content that we know or suspect are fraudulent or otherwise violate these Terms, or violate the rules and policies supplied by the promotion Sponsor; 9. Content that is unrelated to the topic of the Interactive Area(s) in which such Content is posted; or 10. Content that, in the sole judgment of Wildfire, is objectionable or which restricts or inhibits any other person from using or enjoying the Interactive Areas or the Site, or which may expose Wildfire or its affiliates or its users to any harm or liability of any type. Wildfire has a “zero-tolerance” policy towards SPAM: you may not use the Interactive Areas or the Site generally to send commercial or other messages to any third-party if those messages are not solicited, authorized or welcomed by the third-party, and in your use of the Site you must comply with all applicable laws, including laws that apply in any jurisdiction to SPAM and marketing practices, and with any applicable marketing association guidelines on ethical marketing practices. Any use of the Interactive Areas or other portions of the Site in violation of the foregoing violates these Terms and may result in, among other things, termination or suspension of your rights to use the Interactive Areas and/or the Site.

9. Providing a Reliable and Secure Service

We take security seriously. We strive to maintain a reliable and secure environment for your data. However, no system is perfectly secure or reliable, the Internet is an inherently insecure medium, and the reliability of hosting services, Internet intermediaries, your Internet service provider, and other service providers cannot be assured. When you use the Site, you accept these risks, and the responsibility for choosing to use a technology that does not provide perfect security or reliability. In particular, Subscribers who choose to provide credit card information on this Site accept these risks to the security of that credit card information. Ultimately, credit card data is provided by Subscribers and Subscribers are responsible for its protection.

10. Links to Other Sites

The Site contains links to third-party Web sites (“Third-Party Sites”) and third-party content (“Third-Party Content”) as a service to those interested in this information. Third-Party Sites include social network platforms, Subscriber and Sponsor sites, payment processors and other payment intermediaries that you may use in connection with your use of the Site. You use links to Third-Party Sites, and any Third-Party Content or service provided there at your own risk. Wildfire does not monitor or have any control over, and makes no claim or representation regarding, Third-Party Content or Third-Party Sites. Wildfire provides these links only as a convenience, and a link to a Third-Party Site or Third-Party Content does not imply Wildfire's endorsement, adoption or sponsorship of, or affiliation with, such Third-Party Site or Third-Party Content. Wildfire accepts no responsibility for reviewing changes or updates to, or the quality, content, policies, nature or reliability of, Third-Party Content, Third-Party Sites, or Web sites linking to the Site. When you leave the Site, our terms and policies are no longer applicable. You should review applicable terms and policies, including privacy and data gathering practices, of any Third-Party Site, and should make whatever investigation you feel necessary or appropriate before proceeding with any transaction with any third-party.

11. Promotions and Media

Sponsors distribute promotions and other media utilizing tools offered on the Site and Entrants and Users may enter or engage with such promotions and media. If you are an Entrant or User, you acknowledge that Sponsors are responsible for promotions and media distributed through the site and for ensuring that such promotions and media comply with all applicable laws, rules, and regulations. If you enter a promotion, you should carefully review the Official Rules including any applicable privacy policy, these Terms, and any additional information or links provided in the Official Rules. You are required to agree to the Sponsor’s Official Rules including all linked terms, conditions, and policies before entering any promotion. You acknowledge that Wildfire is not responsible or liable for the failure of any Sponsor (or any third-party) to comply with the rules, terms, conditions, policies, and applicable laws, rules, or regulations governing any promotion. You acknowledge and agree that Wildfire does not sponsor, administer or endorse, and is therefore not liable for, the content of any promotion or media distributed through the Site. Sponsors may require you to provide personally identifiable information in order to participate in a certain promotions. In the event that you choose to provide personally identifiable information, you acknowledge and agree that Wildfire Interactive may use any information you provide consistent with Wildfire’s Privacy Policy and these Terms. You acknowledge and agree that Wildfire is not responsible or liable for Sponsor's use or distribution of information you provide. Please see each Sponsor's promotion rules and privacy policy for details on how each Sponsor uses your personal information. If you are a Sponsor, you acknowledge and agree that Wildfire merely facilitates the distribution of promotions and media and understand that the Site provides no safeguards ensuring that your promotions and media comply with any law, rule, regulation or policy. You also acknowledge and agree that you are responsible for ensuring that your promotion or media complies with any applicable law, rule, or regulation and agree to comply with all statements and promises made to Entrants or Users (except to the extent such statements and promises violate the law). You further agree to indemnify, defend and hold harmless Wildfire and its parent companies, affiliates, and subsidiaries; and their respective officers, directors, employees, consultants, agents, representatives, professional advisors, and contractors from any and all claims, losses, liability, damages and/or costs (including attorneys' fees and costs) arising from your use of the Service. Your indemnification includes, without limitation, all claims related to the posting or removal of Content, User Content, or entries to or from the Site. Wildfire Interactive will notify you promptly of any such claim, loss, liability, or demand, and will provide you with reasonable assistance, at your expense, in defending any such claim, loss, liability, damage or cost.

12. Warranty Disclaimer

THE SITE, THE CONTENT AND THE SERVICES PROVIDED BY THE SITE ARE PROVIDED TO YOU ON AN “AS IS” BASIS WITHOUT WARRANTIES FROM WILDFIRE OF ANY KIND, EITHER EXPRESS OR IMPLIED. WILDFIRE EXPRESSLY DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. WILDFIRE DOES NOT REPRESENT OR WARRANT THAT CONTENT IS ACCURATE, COMPLETE, RELIABLE, CURRENT OR ERROR-FREE, AND EXPRESSLY DISCLAIMS ANY WARRANTY OR REPRESENTATION AS TO THE ACCURACY OR PROPRIETARY CHARACTER OF THE SITE, THE CONTENT OR ANY PORTION THEREOF. While Wildfire attempts to make your access to and use of the Site safe, Wildfire does not represent or warrant that the Site or any Content are free of viruses or other harmful components.

13. Limitation of Liability; Indemnity

YOU WAIVE AND SHALL NOT ASSERT ANY CLAIMS OR ALLEGATIONS OF ANY NATURE WHATSOEVER AGAINST WILDFIRE, ITS AFFILIATES OR SUBSIDIARIES, THEIR SPONSORS, CONTRACTORS, ADVERTISERS, VENDORS OR OTHER PARTNERS, ANY OF THEIR SUCCESSORS OR ASSIGNS, OR ANY OF THEIR RESPECTIVE OFFICERS, DIRECTORS, AGENTS OR EMPLOYEES (COLLECTIVELY, THE “RELEASED PARTIES”) ARISING OUT OF OR IN ANY WAY RELATING TO YOUR USE OF THE SITE OR THE CONTENT, INCLUDING, WITHOUT LIMITATION, ANY CLAIMS OR ALLEGATIONS RELATING TO THE ALLEGED INFRINGEMENT OF PROPRIETARY RIGHTS, ALLEGED INACCURACY OF CONTENT, OR ALLEGATIONS THAT ANY RELEASED PARTY HAS OR SHOULD INDEMNIFY, DEFEND OR HOLD HARMLESS YOU OR ANY THIRD-PARTY FROM ANY CLAIM OR ALLEGATION ARISING FROM YOUR USE OR OTHER EXPLOITATION OF THE SITE. YOU USE THE SITE AT YOUR OWN RISK. Without limitation of the foregoing, neither Wildfire nor any other Released Party shall be liable for any direct, special, indirect or consequential damages, or any other damages of any kind, including but not limited to loss of use, loss of profits or loss of data, whether in an action in contract, tort (including but not limited to negligence) or otherwise, arising out of or in any way connected with the use of the Site or the Content, including without limitation any damages caused by or resulting from your reliance on the Site or other information obtained from Wildfire or any other Released Party or accessible via the Site, or that result from mistakes, errors, omissions, interruptions, deletion of files or email, defects, viruses, delays in operation or transmission or any failure of performance, whether or not resulting from acts of god, communications failure, theft, destruction or unauthorized access to Wildfire or any other Released Party's records, programs or Services. In no event shall the aggregate liability of Wildfire, whether in contract, warranty, tort (including negligence, whether active, passive or imputed), product liability, strict liability or other theory, arising out of or relating to the use of the Site exceed any compensation paid by you for access to or use of the Site during the three months prior to the date of any claim. Nothing in these Terms shall limit our liability in any claim for fraud or fraudulent misrepresentation. You irrevocably waive all rights to seek injunctive or other equitable relief, or to enjoin or restrain the operation of the Site, exploitation of any advertising or other materials distributed in connection therewith, or exploitation of the Site or any content or other material used or displayed through the Site and agree to limit your claims to claims for monetary damages within the limits identified in this Agreement. You shall defend, indemnify and hold harmless Wildfire and the other Released Parties from any loss, damages, liabilities, costs, expenses, claims and proceedings arising out of your use of the Site, and if you are a Subscriber or Sponsor, from your Agent(s)’ use of the Site and from the use of the Site by any person to whom you give access to your account (such as staff), including any User Content that infringes the rights of any third-party, including the intellectual property rights, of any third-party.

14. Communications

Notices that we give you may be provided in any of the following ways. First, we may email you at the contact information you provide in your Registration Data. Second, we may post a notice to Subscribers and Collaborators in the dashboard area of their respective accounts on the Site. Third, we may post the notice at the point of entry of any promotion. Fourth, we may post the notice elsewhere on the Site. When we post notices on the Site, we post them in the area of the Site suitable to the notice. It is your responsibility to periodically review the Site for notices. Subject to the Privacy Policy, if you send to Wildfire, or post on the Site in any public area, any information, idea, invention, concept, technique or know-how (“User Submissions”), for any purpose, including the development, manufacturing and/or marketing of products or services incorporating such information, you acknowledge that Wildfire can use the User Submissions without acknowledgement or compensation to you, and you waive any claim of ownership or compensation or other rights you may have in relation to the User Submissions. We actively review User Submissions for new ideas. If you wish to preserve any interest you might have in your User Submissions, you should not post them to the Site or send them to us.

15. Applicable Law and Venue

PLEASE NOTE: This Agreement requires the use of arbitration on an individual basis to resolve disputes, rather than jury trials or class actions, and also limits the remedies available to you in the event of a dispute. The Site is controlled by Wildfire Interactive, Inc. and operated from its offices in Redwood City, California. You and Wildfire both benefit from establishing a predictable legal environment in regard to the Site. Therefore, you and Wildfire explicitly agree that all disputes, claims or other matters arising from or relating to your use of the Site will be governed by the laws of the State of California and the federal laws applicable therein. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms. Except where prohibited by applicable law, any claim, dispute or controversy arising out of or relating to these Terms; (b) the Site or Content; (c) oral or written statements, advertisements or promotions relating to these Terms or to the Site; or (d) the relationships that result from these Terms or the Site or Content (collectively, a “Claim”) will be referred to and determined by a sole arbitrator (to the exclusion of the courts). This agreement to arbitrate is intended to be broadly interpreted. It includes, but is not limited to: (1) claims arising out of or relating to any aspect of the relationship between us, whether based in contract, tort, statute, fraud, misrepresentation or any other legal theory; (2) claims that arose before this or any prior Agreement (including, but not limited to, claims relating to promotions or advertising); (3) claims that are currently the subject of purported class action litigation in which you are not a member of a certified class; and (4) claims that may arise after the termination of this Agreement. You waive any right you may have to commence or participate in any class action against Wildfire related to any Claim and, where applicable, you also agree to opt out of any class proceedings against Wildfire. If you have a Claim, you should give written notice to arbitrate at the address specified in Section 19. If we have a Claim, we will give you notice to arbitrate at your address provided in your Registration Data. Arbitration will be conducted by one arbitrator pursuant to the rules of the American Arbitration Association in effect on the date of the notice in the city of San Francisco, California. To the extent arbitration as described in the immediately preceding paragraph is prohibited by applicable law, you agree that all Claims will be heard and resolved in a court of competent subject matter jurisdiction located in San Francisco, California. You consent to the personal jurisdiction of such courts over you, stipulate to the fairness and convenience of proceeding in such courts, and covenant not to assert any objection to proceeding in such courts. If you choose to access the Site from locations other than California, you will be responsible for compliance with all local laws of such other jurisdiction and you agree to indemnify Wildfire and the other Released Parties for your failure to comply with any such laws.

16. Termination/Modification of License and Site Offerings

Notwithstanding any provision of these Terms, Wildfire reserves the right, without notice and in its sole discretion, without any notice or liability to you, to (a) terminate your license to use the Site, or any portion thereof; (b) block or prevent your future access to and use of all or any portion of the Site or Content; (c) change, suspend or discontinue any aspect of the Site or Content; and (d) impose limits on the Site or Content.

17. Inactive Accounts; Termination of Agreement

You and Wildfire may terminate these Terms and your use of the Site at any time. If you terminate your use of the Site, and if applicable, you must pay the fees applicable for the balance of the then current billing period (if your billing period is monthly, we will prorate your account to the nearest month-end after termination). When your Wildfire account is terminated, your User Content will, shortly thereafter, not appear on the Site, except for User Content submitted to our blog, which may remain on the Site after termination. You acknowledge and agree that Wildfire has no obligation to migrate or provide assistance in migration of data from the Site. Notwithstanding the foregoing, Wildfire support may help Users with the transfer of any stored data upon request. After thirty (30) days from the date of termination, Wildfire takes no responsibility for stored data and reserves the right to delete all remaining data. If these Terms expire or terminate for any reason, Sections 4, 9, 12, 13, 15, 17 and 18, and any representation or warranty you make in these Terms, shall survive indefinitely.

18. Miscellaneous

If any provision of these Terms shall be deemed unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from these Terms and shall not affect the validity and enforceability of any remaining provisions. Wildfire may assign any or all of its rights hereunder to any party without your consent. You are not permitted to assign any of your rights or obligations hereunder without the prior written consent of Wildfire, and any such attempted assignment will be void and unenforceable. These Terms constitute the entire agreement between you and Wildfire regarding your use of the Site, and supersede all prior or contemporaneous communications whether electronic, oral or written between you and Wildfire regarding your use of the Site. The section titles in these Terms are for convenience only and have no legal or contractual effect. If a court of competent jurisdiction determines that any provision of these Terms is invalid, unlawful, void or unenforceable, that provision shall be modified or severed to the maximum extent permitted by law; however, any and all other provisions shall remain valid and be given full force and effect in a valid and enforceable manner to accomplish the purposes of these Terms.

19. Questions and Comments

If you have any questions regarding these Terms or your use of the Site, please contact us here: Wildfire Interactive, Inc. 1600 Seaport Blvd., Suite 500 Redwood City, CA 94063 help@wildfireapp.com

Additional Terms and Conditions:

1. Sweepstakes Period

The THEODORA & CALLUM Battle for your School Spirit (the "Sweepstakes") begins at 7:00:00 am Pacific Time ("PT") on 10/12/2011 and ends at 2:00:00 pm PT on 10/19/2011 (the "Sweepstakes Period"). At the end of the Sweepstakes Period, ONE (1) potential prize winner will be selected in a random drawing (the "random drawing"), which will be held on or about 10/19/2011, from among all eligible entries received throughout the Sweepstakes Period.

2. Eligibility

The Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia (excluding Puerto Rico, Guam, the U.S. Virgin Islands and other United States territories), who are eighteen (18) years of age or older as of the date of their entry. Employees of The Theodora & Callum, LLC ("Sponsor" or "T&C"), The Full Picture LLC, ("Administrator") and any of Sponsor's or Administrator's respective affiliates, parents, subsidiary companies, and advertising and promotion agencies (collectively the "Sweepstakes Entities") and members of their immediate families (spouses, parents, children, and siblings and their respective spouses, regardless of where they reside), and/or those living in the same household of each (whether or not related thereto) are not eligible to enter or win the Sweepstakes. Void everywhere else outside the U.S. or where otherwise prohibited or restricted by law. Sweepstakes is subject to all federal, state, local and municipal laws. By entering the Sweepstakes, participants are bound by and agree to these Official Rules, and the decisions of Sponsor and Administrator, which are final and binding. Further, by accepting a prize in this Sweepstakes, participants hereby agree that Sponsor has the right, at its discretion, to announce on its website, or in any other medium they deem fit, their first name, last name, hometown and state.

3. How to Enter

During the Sweepstakes Period, if you are on T&C’s master email distribution list, or if you are forwarded the email from another person, you will receive an email in which you will have the option to opt-in to regularly receive T&C’s electronic newsletter (the “Newsletter”). In order to receive one (1) entry into the Sweepstakes, you must opt-in to receive the Newsletter. It is free to opt-in and to receive the Newsletter. If you had previously opted-in to receive this Newsletter in another manner, prior to the Sweepstakes Period, and you were still opted-in to receive the Newsletter as of the first day of the Sweepstakes Period, you will receive one (1) entry into the Sweepstakes as if you had opted-in on the first day of the Sweepstakes Period. Normal Internet access and usage charges imposed by your on-line service provider will apply. Each entrant may enter the Sweepstakes one (1) time only throughout the entire Sweepstakes Period. The computer clock of the Sponsor is the official timekeeping device for the Sweepstakes. All entries become the property of Sponsor and will not be returned, and Sponsor will not verify receipt of entries. Once opted in to the Newsletter, subject to the entrant opting out thereafter, he/she agrees to receive from the Newsletter from T&C on its regularly delivered timetable.

4. Prizes and Approximate Retail Value ("ARV")

The one (1) prize winner, once selected and confirmed, will receive one (1) prize package containing two thousand and five hundred ($2,500) dollars worth of Theodora & Callum merchandise. Exact contents of the prize package are at Sponsor’s sole discretion and will be determined at a later date. No substitutions for any prize is allowed, except by Sponsor for any reason, or as may be necessary due to prize unavailability, in which case a prize (or portion thereof) of equal or greater value will be awarded, in Sponsor's sole discretion. Prize cannot be assigned, transferred, changed, or redeemed for cash. Sponsor is responsible only for prize delivery to prize winner; Sponsor is not responsible for prize utility, quality or otherwise. Prize is awarded "as is". ARV of all Sweepstakes prizes is two thousand five hundred dollars ($2,500.00).

5. Random Drawings & Notification/Acceptance

At the end of the Sweepstakes Period, one (1) potential prize winner will be selected in a random drawing, which will be held on or about 3/8/2011, from among all eligible entries received throughout the Sweepstakes Period. The decisions of Administrator and Sponsor are final and binding on all matters relating to this Sweepstakes. Odds of winning the prize are dependent upon the number of eligible entries received throughout the Sweepstakes Period. Potential winner must comply with these Official Rules as published in order to accept the prize and be confirmed as the official winner. The Sweepstakes Entities will notify the potential prize winner by phone and/or email, on or about one day after the random drawing. Upon notification or notification attempt, potential prize winner will be required to execute and return to the Sweepstakes Entities an affidavit of acceptance, eligibility and liability/publicity release (where legal) and a W-9 form, within four (4) business days of such notification or notification attempt (or less if specified by the Sweepstakes Entites upon notification or in the documents, due to exigencies) or the prize will be forfeited and an alternate potential prize winner will be selected. The Sweepstakes Entities will attempt to contact the potential prize winner two (2) times during the four (4) business day period. If notification attempts fail for any reason, or if a potential winner does not comply with these Official Rules, the prize will be forfeited and an alternate potential prize winner will be selected from among remaining eligible entries, if any. In the event any notification attempt fails for any reason, such potential prize winner may forfeit said prize, at the discretion of Sponsor, and an alternate potential prize winner will be selected. The prize restrictions/conditions stated herein are not all-inclusive and may be subject to additional restrictions/conditions, which may be stated at a later date. The prize winner is responsible for all federal, state, and local taxes (including income and withholding taxes), and will be sent a 1099 at the end of the year for the actual value of the prize. All other costs associated with the prize acceptance and use not specified herein as being provided.

6. General Rules:

By entering the Sweepstakes, entrants agree to be bound by these Official Rules and the decisions of Sponsor and Administrator, which shall be final and binding in all respects. Entries will be declared made by the authorized account holder of the e-mail address submitted at the time of entry. In the event of a dispute over the identity of a prize winner, the natural person who is the authorized account holder of the email address used to submit the entry will be declared the potential prize winner, until verified. 'Authorized account holder' of an e-mail address is defined as the natural person who is assigned to an email address by an Internet Access provider, online service provider, or other organization (e.g., business, educational institution etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Acceptance of a prize constitutes permission for Sponsor and its designees to use prize winne' name and likenesses for promotional, advertising or any other purposes in any and all media, now known or hereafter devised, worldwide in perpetuity, without further compensation, notification or permission, except where prohibited by law. Sponsor reserves the right to modify these rules for clarification or equitable purposes without materially affecting the terms and conditions of the Sweepstakes.

7. Limitations of Liability

Entrants, by participating in the Sweepstakes, release and agree to hold the Sweepstakes Entities harmless from and against any and all liability, claims or action of any kind whatsoever for any injuries, losses, or damages of any kind to persons, including death and bodily injury, and property, arising in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of a prize, including participating in this Sweepstakes or in any Sweepstakes-related activity, whether sponsored, held by, or paid for by a third party or by Sponsor. Each entrant agrees to indemnify the Sweepstakes Entities from any and all liability resulting or arising from the Sweepstakes and to hereby acknowledge that Sweepstakes Entities have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to the prizes. Additionally, the Sweepstakes Entities are not responsible for late, lost, stolen, incomplete, misdirected, garbled, damaged, delayed or undelivered entries; or for any virus contracted by an entrant's computer through participation in the Sweepstakes, for any incorrect or inaccurate information, whether caused by computer or Internet malfunction or interference, tampering, manipulation, weather or natural disaster, acts of war, or by any of the equipment or programming associated with or utilized in the Sweepstakes and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation; or for failed computer, satellite, telephone, wireless or cable transmissions, lines or technical failure or jumbled, scrambled, delayed or misdirected transmissions, technical error, theft or destruction or unauthorized access. Sweepstakes Entities are not responsible for other errors or difficulties of any kind whether human, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of Selected Winners, or in any Sweepstakes-related materials. The Sweepstakes Entities are not responsible for lost, interrupted or inaccessible or unavailable network, server, wireless service, Internet Service Provider (ISP), website, or other connections or any combination thereof. Sponsor reserves the right, at its sole discretion, to disqualify any individual it suspects of tampering with the entry process or the operation of the Sweepstakes, to be acting in violation of the Official Rules, or to be acting in a unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any person or entity. Any use of robotic, automatic, macro, programmed or like entry methods or third-party software or website or any other devices which subvert the entry process will void all entries by such methods, and disqualify any entrant using such methods. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. If, for any reason, the Sweepstakes is not capable of running as planned by reason of, but not limited to, tampering, unauthorized intervention, fraud, technical failures, virus, bug, worms, unauthorized human intervention or any other causes which Sponsor, in the sole opinion of Sponsor, deems could corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes and post notice of the action at the Promotional Site. If Sponsor terminates the Sweepstakes prior to the end of the Sweepstakes Period, Sponsor will select the potential prize winners in a random drawing from among all valid, non-suspect, eligible entries received prior to termination, if any, or as otherwise may be deemed fair and equitable by Sponsor.

UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO OBTAIN AWARDS FOR, AND ENTRANTS HEREBY WAIVE ALL RIGHTS TO CLAIM, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, OR ANY OTHER DAMAGES WHATSOEVER. IN NO EVENT SHALL SPONSOR BE LIABLE TO ANY ENTRANT OR WINNER FOR DAMAGES THAT EXCEED THE VALUE OF THE PRIZE TO BE AWARDED TO THE INDIVIDUAL ENTRANT IN THIS SWEEPSTAKES. SPONSOR's FAILURE TO ENFORCE ANY PROVISION IN THESE OFFICIAL RULES WILL NOT BE DEEMED A WAIVER OF SUCH.

8. Disputes, Governing Law and Venue

THE SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN NEW YORK, NEW YORK. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF ("JAMS RULES"). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN NEW YORK. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN THE COUNTY OF NEW YORK. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEYS' FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.

9. Privacy Policy

Any personally identifiable information collected during this Sweepstakes will be collected by Sponsor and used by Sponsor, its affiliates, agents and marketers for purposes of the proper administration and fulfillment of the Sweepstakes as described in these Official Rules and in accordance with Sponsor's Privacy Policy as stated and as allowed by law.

10. Winners' List

For a list of winners, available after the Sweepstakes Period has ended, send a stamped, self-addressed envelope postmarked by 3/15/2010, to: Theodora & Callum E-Newsletter Sweepstakes Winners List, c/o Full Picture, 915 Broadway 20th Floor, NY, NY, 10010.

11. Sponsor

Theodora & Callum, LLC., 915 Broadway 20th Floor, New York, NY 10010

All trademarks are the property of their respective owners.